Mercwise
The flows

Every store leaks sales. Flows plug the leaks while you sleep.

Most people who visit your store leave without buying. Flows are the emails and texts that bring them back on their own: the ones that fire when someone joins your list, adds to cart, starts checkout, or goes quiet. You build them once. They run every day on the traffic you already have.

Across Klaviyo stores, automated flows are about 2% of what you send and drive close to 37% of email revenue. Same traffic, same list. The only difference is whether the flows exist and whether they're built right.

One-time $1,000 No retainer You own what you pay for
Your flow engine · always on
Welcome
new subscriber
First order
Abandoned cart
left a full cart
Back at checkout
Browse
viewed, didn't add
Came back
Win-back
90 days quiet
Reordered
Email, text, and WhatsApp, running every day on the traffic you already have.
The full engine

Eight flows plus a signup pop-up.

All talking to each other, so a shopper only ever gets the right message, and never the same one twice. Here's every one we build for you.

01

Signup pop-up

Turns first-time visitors into subscribers you can reach later. It waits until someone's interested instead of interrupting them on arrival, then trades a real reason to stay for their email. This is what feeds everything below.

02

Welcome series

The stretch right after someone joins is when they're most likely to ever buy. This flow uses that window: your offer, your story, your best-sellers, on a timer.

One of the biggest slices of that 37%
03

Abandoned cart

They added to cart and left. This brings them back with the exact items they picked, and holds the discount until later, so you only give up margin on the people who actually needed the nudge.

04

Abandoned checkout

The closest thing to a sale without a sale. They started checkout and stopped. Most stores never message these people. We do, and this flow outranks the cart one, because a checkout-starter is the hottest buyer you have.

05

Browse abandonment

They looked at a product and didn't add it. This shows them what they were eyeing again, with no discount, because looking isn't the same as asking for a deal.

06

Site re-engagement

For the returning visitors we can recognize who left with nothing, a gentle nudge back to what they care about. Honest version: this works on the visitors we can actually see, not on anonymous traffic. We don't pretend otherwise.

07

Post-purchase series

The first order is the hard part. This one turns one-time buyers into repeat buyers: a thank-you, a hand with getting the most out of what they bought, then a nudge toward the next order.

Only ~27% reorder on their own. This chases the rest.
08

Win-back

Customers go quiet. This reaches them before they forget you exist, and it opens with a check-in, not a discount, so you win the "just got busy" crowd back for free and only spend margin on the ones who really need it.

09

List clean-up

Quietly retires dead contacts so the people who do want your emails keep landing in the inbox instead of the spam folder. It's housekeeping, but it protects everything above it.

The mechanism

Why this doesn't annoy your customers.

Most flows annoy people for two reasons: they keep firing after someone has already bought, and they give away discounts too early. Ours don't. Three rules run underneath every flow.

The kill-switch

The second someone buys, every promo flow chasing them stops. No "come back, you left something" email landing after they already checked out.

Discounts come late, with a clock

No code until a few messages in, and always with an expiry. You stop training people to wait for a coupon, and you only give margin away when you have to.

One voice, no pile-ups

A shopper who's in checkout won't also get the cart email. The flows check each other so nobody gets doubled up or contradicted.

That's the difference between an engine and a bunch of emails.

What you get

One price. You own it.

Own it forever
Conversion flows
$1,000 one-time

Built once. Yours to keep. No retainer, no monthly fee for the flows.

All eight flows plus the signup pop-up, built for your store: your products, your offers, your voice.
Written, designed, built in Klaviyo, tested, and switched on. You never touch the code.
Yours to keep. No retainer. No monthly fee for the flows.
See 2 flows on my store first, free →

We don't promise you a revenue number, because we can't know your store. What we can do is build the exact setup that the best stores use to win back the sales they were losing, tuned to yours. You see the work before you pay a cent, and you own it either way.

Optional, not included: setting up your sending domain so email lands in inboxes (the technical layer). We can handle it if you want it, but it's separate from the flow build and we don't promise inbox placement. Nobody honest can.

See it on your own store first. Free.

Drop your store link. Within a day, we email you a PDF built for your brand: two of your flows fully designed, five emails with your products, your prices, your look, plus a first look at the rest of the engine. Not a template with your logo pasted on.

New message

Like what you see? The full 8-flow build is $1,000. Either way, those two flows are yours. No call, no pitch.

We build these by hand, so give us a day or two. No spam, ever.